KFC’s latest menu item isn’t in the restaurant – it’s in your bathroom, as the fast food giant’s fried chicken-flavored toothpaste sells out within hours of its debut.
Key Takeaways
- KFC partnered with Hismile to create a toothpaste that tastes like their signature 11 herbs and spices recipe
- The limited-edition toothpaste sold for $13 per tube and sold out shortly after launch
- A matching KFC-themed electric toothbrush is also available for $59
- The product originated as an April Fools’ joke but was developed into an actual consumer product
- This collaboration represents a growing trend of food brands entering the personal care market
From Fast Food to Oral Care
In an unexpected fusion of fast food and dental hygiene, KFC has partnered with oral care brand Hismile to launch a fried chicken-flavored toothpaste. The limited-edition product, which captures the essence of KFC’s famous 11 herbs and spices, was priced at $13 per tube and sold exclusively on Hismile’s website. Despite what some might consider an unusual flavor profile for toothpaste, the product sold out almost immediately after its release, demonstrating significant consumer interest in this novel concept.
The fluoride-free toothpaste isn’t just a novelty item. According to marketing materials, it effectively cleans teeth while delivering the familiar flavor experience of KFC’s Original Recipe Chicken. This balance of function and flavor seems to have resonated with fans of both brands, as evidenced by the rapid sell-out of the initial stock and considerable social media buzz surrounding the launch.
KFC’s Fried Chicken Toothpaste Is Real, and We Have Questions https://t.co/BtpZfW7aDk via @foodandwine
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From Joke to Reality
What began as an April Fools’ Day concept eventually transformed into an actual consumer product. Hismile’s marketing manager, Koban Jones, explained the evolution of the collaboration, highlighting how consumer interest led to product development. The partnership represents KFC’s willingness to experiment with its brand in unexpected ways, extending its reach beyond traditional food products into the personal care space.
“This started as an April Fools’ joke, but we thought — why not make it real?” said Jones.
For those who missed out on the toothpaste, Hismile also offers a KFC-themed electric toothbrush priced at $59. The toothbrush features three different cleaning modes, soft-tapered bristles for gentle cleaning, and a built-in timer to ensure proper brushing duration. While not chicken-flavored, the toothbrush carries the KFC branding and complements the limited-edition toothpaste for dedicated fans.
Part of a Growing Trend
This collaboration is not occurring in isolation but represents a larger trend of food and beverage brands expanding into beauty and personal care products. Recent examples include Crumbl Cookie’s partnership with Dove and Miller High Life’s creation of a scent designed to evoke the ambiance of a dive bar. These crossovers allow established brands to engage with consumers in new contexts and create memorable marketing moments.
Industry observers note that such partnerships may inspire more collaborations between fast food chains and personal care brands. While some consumers may question the practical appeal of savory-flavored dental products, the immediate success of KFC’s toothpaste suggests there is genuine market interest in these novel crossover items. For brands looking to create buzz and extend their reach into new product categories, such unexpected partnerships offer a compelling strategy.
