The Daily Wire has laid off its kids department while co-founder Jeremy Boreing steps away from his CEO role to focus on creative projects, marking a significant strategic shift for the conservative media company.
Key Takeaways
- The Daily Wire has laid off its entire kids department despite a previous $100 million commitment to children’s content
- Co-founder Jeremy Boreing has stepped down as co-CEO to focus on creative ventures, including a new TV series
- Caleb Robinson, a founding member, is taking over as sole CEO to lead the company’s next phase
- The restructuring reflects a strategic realignment of resources toward priority business areas
- The company is providing severance and career transition support to affected employees
Complete Shutdown of Kids Programming Department
Conservative media outlet The Daily Wire has reportedly laid off all employees from its kids department, abandoning what was once a major strategic initiative. Kevin McCreary, who worked as a lead video editor for the children’s content team, revealed the mass layoffs on social media. “The Daily Wire just laid off its entire kids department including myself. So….I’m free to work, if you got anything for me,” McCreary stated in a post that confirmed the department’s dissolution.
The move comes as a surprise considering The Daily Wire’s previous commitment to children’s entertainment. In March 2022, the company announced plans to invest $100 million over three years in developing children’s content through its Bentkey platform. This initiative was launched as a direct challenge to Disney following the entertainment giant’s opposition to Florida’s Parental Rights in Education legislation, which critics labeled the “Don’t Say Gay” bill.
“Americans are tired of giving their money to woke corporations who hate them,” Jeremy Boreing stated when announcing the initial investment in children’s programming.
The fall of The Daily Wire is heating up….
Where’s the bottom? 🤷♂️ https://t.co/QDcBAsc3bz
— Ian Carroll (@IanCarrollShow) March 29, 2025
Official Response and Strategic Realignment
A Daily Wire spokesman confirmed the layoffs in an official statement, framing them as part of a broader strategic realignment. “As part of our ongoing plan to better align resources with business priorities and growth areas, The Daily Wire has made the decision to streamline and in some cases, reduce some of our workforce. This decision was based on business needs and operational efficiencies,” the spokesman explained.
The company has evolved substantially since its founding in 2015, expanding from strictly news content into entertainment and lifestyle offerings. This latest restructuring suggests a reevaluation of which business segments align with the company’s future direction and financial goals. While the kids’ department is suspected to have been eliminated, the company appears to be doubling down on other areas that are showing stronger potential for growth.
Leadership Transition: Boreing Steps Down
Coinciding with the departmental restructuring, The Daily Wire announced that co-founder Jeremy Boreing is stepping down from his position as co-CEO. Boreing, who helped establish the company in 2015 alongside Ben Shapiro and Caleb Robinson, will now focus primarily on creative endeavors, including development of a new television series called The Pendragon Cycle.
Following this leadership change, Caleb Robinson will assume the role of sole chief executive officer. Boreing will remain involved with the company as an advisor and will continue to host the popular Daily Wire Backstage program. Under Boreing’s creative leadership, The Daily Wire expanded beyond news into subscription services like Daily Wire+ and the now-restructured Bentkey children’s platform.
Future Direction Under Robinson’s Leadership
With Robinson taking full control as CEO, The Daily Wire appears positioned to pursue a more streamlined business strategy. Boreing expressed confidence in the executive team’s ability to advance under Robinson’s singular leadership. The transition allows Robinson and Shapiro to plan substantial investments for expansion in 2025, suggesting the company is preparing for significant growth despite the current restructuring.
