Nikki Haley Takes on Strategic Role at Global PR Giant

Nikki Haley, former South Carolina Governor and U.S. Ambassador to the United Nations, has joined Edelman as Vice Chair.

At a Glance

Edelman appointed Nikki Haley as Vice Chair and Max Baucus as Senior Advisor within its global Public Affairs consultancy, EGA.
Haley will help companies understand the impact of politics on corporate America.
Max Baucus brings expertise from his time as U.S. Senator and Ambassador to China.
Both Haley and Baucus start their roles in early September.
Richard Edelman, CEO of Edelman, emphasized the importance of political considerations in brand marketing and reputation management.

Nikki Haley Joins Edelman: New Role and Responsibilities

Edelman, the global communications firm, has announced the appointment of Nikki Haley as Vice Chair. The announcement also includes Max Baucus, a former U.S. Senator and Ambassador to China, who has been appointed as Senior Advisor. This move is part of Edelman’s strategy to strengthen its global Public Affairs consultancy, EGA.

Nikki Haley is known for her groundbreaking work as the former Governor of South Carolina and as the U.S. Ambassador to the United Nations. Her reputation for attracting foreign companies to South Carolina and addressing global issues at the UN makes her a valuable addition to Edelman. Max Baucus brings expertise in agricultural, trade, and tech issues from his extensive career in public service.

I end my campaign with the same words I began it from the Book of Joshua. I direct them to all Americans, but especially to so many of the women and girls out there who put their faith in our campaign.

Be strong and courageous. Do not be afraid. Do not be discouraged. For God… pic.twitter.com/XAwgOGzKdy

— Nikki Haley (@NikkiHaley) March 6, 2024

New Challenges and Opportunities

Richard Edelman, CEO of Edelman, highlighted the reasoning behind these high-profile hires, noting the growing complexities in business, policy, and politics. He emphasized that political considerations have become crucial for brand marketing, employee engagement, and reputation management.

“Politics has become a critical consideration for clients in brand marketing, employee engagement, and reputation management,” said Edelman. “In her time as Governor, Haley had great success in attracting foreign companies to South Carolina and as Ambassador to the UN, helped lead important work on global issues.”

Haley’s appointment illustrates the significant role politics now plays in corporate strategy and public affairs. Her responsibilities will involve counseling companies on navigating the complex interplay of business, policy, and political landscapes.

That moment when you finally take a breath…It’s been a long year but even longer without each other. Thankful for Michael’s safe return and the end of a year long prayer. #Blessed #TheYearLongPrayer #proudmilitarywife ❤️🇺🇸 pic.twitter.com/YhLrrWCBjs

— Nikki Haley (@NikkiHaley) April 20, 2024

A Step Forward for Edelman

Edelman’s EGA is primarily focused on public and government affairs, and the addition of Haley and Baucus aims to strengthen the firm’s expertise in these vital areas. Edelman employs about 6,000 people in over 60 offices worldwide, and this strategic growth underscores their commitment to staying competitive in a rapidly changing environment.

“In a time of growing complexities in business, policy, and politics — brands need to anticipate what’s coming next. Whether managing a crisis or celebrating a success, industry leaders must be ready to communicate clearly and share their vision forward. I’m excited to join the team at Edelman to help their clients navigate the challenges ahead,” said Haley.

Furthermore, Max Baucus expressed his enthusiasm for his new role, indicating his readiness to contribute to Edelman’s growth by leveraging his extensive experience in policy and international affairs. The integration of such seasoned political figures into Edelman’s fold is seen as essential in bolstering their counsel services to clients, particularly as the 2024 elections approach.

Haley previously ran for the 2024 Republican presidential nomination but endorsed Donald Trump after suspending her bid. Her diverse background, including her recent role at the Hudson Institute, adds substantial depth to Edelman’s portfolio.